About Me

I’m a Senior UX Researcher with 18 years of experience leading mixed-method research across industry and academia, helping teams translate complex human behavior into product strategy and experience design for digital and AI-powered products. My work focuses on turning ambiguous problem spaces into clear product direction through rigorous research and evidence-based decision-making.

 

At DIRECTV, I’ve led 24+ research initiatives spanning roughly 3,800 participants, delivering executive-facing insights that inform product direction, influence roadmap prioritization, and reduce design risk across mobile, web, and TV platforms. My research establishes usability benchmarks, surfaces user needs and mental models, and helps cross-functional teams align around evidence rather than assumptions.

 

I also design and operationalize AI-driven research systems that transform how teams plan, synthesize, and scale insights. These tools streamline research workflows, improve analytical rigor, and enable organizations to generate faster, more reliable insights without sacrificing depth or quality. In parallel, I conduct research on human–AI interaction, exploring how users perceive, trust, and engage with AI-powered features and experiences.

 

My approach to research is grounded in nearly two decades of ethnographic and applied research, including multi-year fieldwork during my Ph.D. in Anthropology and subsequent academic appointments where I led mixed-method research programs. I later founded and led a UX research practice within a design studio, mentoring junior researchers and partnering with designers, product managers, and engineers to deliver insights across complex product and service environments.

 

Across all of my work, my goal is the same: to help teams make better product decisions by deeply understanding the people they design for.